We used a variety of tools to market our social business organisation idea. We started a blog on wordpress initially and set up our Facebook and Twitter accounts and linked them with it. We changed to blogger to customise our blog and integrated a few other web marketing services such as Entrecard to boost traffic to our website.
We targeted users with a general interest in cars ,transport and people with an interest in public awareness. We did so using Facebook, Twitter, Google Adwords, DiGG, StumbleUpon and other freely available web tools. A result of it was that we have 210 fans on our Facebook fan page as of 22 may 2011 .
Our social media strategy worked to a limited extent. We learnt from our visitors that the information that we had was hard to understand or that the business that we had in mind was too complex to digest for which acted on the feedback from our users and started clarifying their doubts and made the information simpler to understand and thus generated further interest. We submitted our blog website to various search engines for them to track the blog for new content.
We made a video of our business idea
Although nothing has yet gone viral yet we are slowly working towards that by generating a lot more relevant content and learning from the feedback from our visitors.
An enthusiastic fan Adam Ellison also made this for us to use which made us really happy.